She started her career as a DJ and docent at a nonprofit arts organization, where she discovered a passion for entertainment and community building. That foundation carried her to RCA Records, where she spent several years leading campaigns for a diverse roster of artists spanning hip-hop, pop, afrobeats, and beyond. Along the way, she has built lasting relationships with artists, managers, and label teams, touching everything from music marketing and project management to sync and licensing.

At the heart of her work is a genuine belief that the best campaigns create moments that feel personal to the people experiencing them.

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